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Top 5 Mistakes Authors make DURING the Interview
Top 5 Mistakes Authors make DURING the Interview
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You've written the book, perfected your pitch, scored the interview and now it's your time in the spotlight. As a producer my top 5 "Don't Screw It Up" suggestions for the actual interview are:
- Not being prepared. Know your topic, your host, your purpose. Be so ready that nothing can throw you. Your answers should just flow and be conversational. Pretend you're sharing a cup of tea or a glass of wine with your host and just enjoy. If you're having fun so will everyone else!
- Fidgeting, chewing gum, cracking your knuckles and other annoying stuff. Sit still: breathe. Relax and enjoy your moment. You're the expert - the star. Enjoy!
- Never assume anything. The interviewer may not have read your book, know your topic or have even looked at the materials you sent. Be prepared to answer basic questions, explain why your book benefits viewers, direct the interview back on focus if needed and be polite no matter what.
- Yes or no answers are never a good idea. Always elaborate. You don't want to be a Chatty Cathy but yes or no answers can be the kiss of death in an interview. This is the time to make use of those well thought out and practiced sound bites.
- Don't direct people to a page or chapter in your book instead of answering a question outright - EVER!
So remember: be prepared, answer questions completely, don't just "Sell" your book. As a guest you need to be engaging, likeable, entertaining and informative, and of course you need to - Sit Still!
For more information or to schedule a coaching session just email lholka@aztv.com or call (602) 509-6468.
~Tip offered by Media Veteran Laura Holka, who is the producer of the Pat McMahon Show & a Media Consultant. She can be reached at www.aztv.com or email lholka@aztv.com.
Brought to you by Timothy Kendrick International
The Best-Seller Secret
Walk Away With $3780 worth of Freebies for Writers, Authors, Screen...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You've written the book, perfected your pitch, scored the interview and now it's your time in the spotlight. As a producer my top 5 "Don't Screw It Up" suggestions for the actual interview are:
- Not being prepared. Know your topic, your host, your purpose. Be so ready that nothing can throw you. Your answers should just flow and be conversational. Pretend you're sharing a cup of tea or a glass of wine with your host and just enjoy. If you're having fun so will everyone else!
- Fidgeting, chewing gum, cracking your knuckles and other annoying stuff. Sit still: breathe. Relax and enjoy your moment. You're the expert - the star. Enjoy!
- Never assume anything. The interviewer may not have read your book, know your topic or have even looked at the materials you sent. Be prepared to answer basic questions, explain why your book benefits viewers, direct the interview back on focus if needed and be polite no matter what.
- Yes or no answers are never a good idea. Always elaborate. You don't want to be a Chatty Cathy but yes or no answers can be the kiss of death in an interview. This is the time to make use of those well thought out and practiced sound bites.
- Don't direct people to a page or chapter in your book instead of answering a question outright - EVER!
So remember: be prepared, answer questions completely, don't just "Sell" your book. As a guest you need to be engaging, likeable, entertaining and informative, and of course you need to - Sit Still!
For more information or to schedule a coaching session just email lholka@aztv.com or call (602) 509-6468.
~Tip offered by Media Veteran Laura Holka, who is the producer of the Pat McMahon Show & a Media Consultant. She can be reached at www.aztv.com or email lholka@aztv.com.
The Best-Seller Secret
Walk Away With $3780 worth of Freebies for Writers, Authors, Screen...
Replies to This Discussion
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Permalink Reply by Susie Sunshine on
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All really good tips, Timothy! Thank you!
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