Published Authors Network
NY Observer article on author's "Crazy Viral Book Blitz"
Interesting marketing technique here. May not work for everyone/every book, but an interesting look at using Twitter et al to get the word out.
http://www.observer.com/2009/media/adam-penenbergs-viral-loop
http://www.observer.com/2009/media/adam-penenbergs-viral-loop
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